The announcement came alongside the release of his latest single, "Why Love," on February 12, 2025, under the Giran Republic imprint. The track, produced by Magicsticks, showcases Asake's signature blend of Afrobeats and Amapiano, and has been well-received by fans and critics alike.
In a strategic move to expand his global reach, Asake's Giran Republic has entered into a distribution partnership with Gamma, a Los Angeles-based music and entertainment company co-founded by former Apple Music executive Larry Jackson. This collaboration positions Asake alongside international artists such as Usher, Rick Ross, and Snoop Dogg, who are also associated with Gamma.
Beyond music, Asake is diversifying his portfolio by venturing into the cannabis industry. He has partnered with California-based cannabis brand El Blunto to launch his own line, GIRAN, which offers premium, tobacco-free, full-flower pre-rolls. The brand aims to merge music culture with the cannabis experience, reflecting Asake's innovative approach to lifestyle branding.
Asake's departure from YBNL and subsequent entrepreneurial endeavors underscore his evolution from a breakout artist to a multifaceted brand. With Giran Republic, he is poised to make a significant impact on the global music scene while exploring new avenues in fashion and lifestyle.
0 Comments