Renowned Nigerian singer Waje recently shared insights into her early career, acknowledging that she initially believed her vocal talent alone would guarantee success. Speaking at the Creative Blueprint Masterclass organized by actress and producer Funke Akindele, Waje emphasized the necessity for artists to complement their creative skills with solid business knowledge.
Reflecting on her journey, Waje stated, "When I started as a musician, I absolutely thought my voice was enough. But experience taught me that there were many other things I had to equip myself with." She highlighted that in the music business, "your music is your product, and your audience is your market." Without a clear business approach, artists risk missing out on potential earnings and opportunities.
Funke Akindele, known for her innovative marketing strategies, also addressed attendees at the event. She shared her approach to leveraging social media platforms, noting that she is deeply immersed in online content, which enables her to understand and engage effectively with various demographics. Akin to Waje's perspective, Akindele stressed the importance of originality and strategic marketing in achieving success.
The Creative Blueprint Masterclass served as a platform for industry professionals to discuss the intersection of creativity and business. It underscored the significance of artists developing a comprehensive skill set that includes both artistic excellence and business acumen to navigate the complexities of the entertainment industry successfully.
Keywords: Waje, Nigerian music industry, artist business strategy, Funke Akindele, Creative Blueprint Masterclass, artist career development
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