Mo'Hits Records, established in 2004 by Nigerian music heavyweights Don Jazzy and D'banj, was a powerhouse in the Afrobeat scene, producing chart-topping albums like D'banj's No Long Thing and The Entertainer, as well as Wande Coal's critically acclaimed Mushin 2 MoHits .
In 2011, the global music landscape shifted for Mo'Hits when Kanye West expressed interest in their unique sound. This led to D'banj signing with West's G.O.O.D Music label, a move that signified international recognition . However, this partnership introduced challenges within Mo'Hits. D'banj was keen on leveraging the global platform provided by G.O.O.D Music, while Don Jazzy preferred to maintain creative control and focus on their established African audience. This divergence in vision created tensions between the duo.
The differing aspirations culminated in the eventual split of Mo'Hits Records in March 2012, with both artists pursuing separate paths. Don Jazzy went on to establish Mavin Records, signing prominent artists like Tiwa Savage and Reekado Banks, while D'banj continued his solo career under DKM Media .
In retrospect, Kanye West's interest acted as a catalyst, bringing underlying differences to the forefront and leading to the dissolution of Mo'Hits Records. This pivotal moment reshaped the Nigerian music industry, giving rise to new ventures that continued to influence the Afrobeat genre globally.
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