Spotify: Nigerian Artists' Earnings Surge
In 2024, Nigerian artists earned over ₦58 billion in royalties from Spotify, more than doubling the previous year's figures and quintupling those from 2022. This surge underscores the global demand for Nigerian music and Spotify's role in artist promotion.
YouTube: Leading Nigerian Content Creators
Jerry Eze: The founder of Streams of Joy International, Jerry Eze, has become Nigeria's highest YouTube earner. His daily prayer sessions attract millions, earning him an average of ₦7 million daily and totaling over ₦7 billion between 2019 and 2025.
Mark Angel: Known for his comedic skits, Mark Angel has amassed a substantial following on YouTube. Reports indicate that by 2023, his earnings ranged between $300,000 and $500,000, with some estimates suggesting annual revenues of $4.2 million.
TikTok: Rising Nigerian Influencers
Peller: Habeeb Hamzat, popularly known as Peller, is a prominent Nigerian TikToker and streamer. Emerging in 2023, he gained fame for his unique streaming style and collaborations with artists like Olamide. In February 2025, Peller revealed that he earns approximately ₦20 million weekly from his TikTok live sessions.
Monetization Challenges and Opportunities
Despite these successes, many African content creators face challenges in monetizing their work due to lower ad revenues and payment barriers compared to Western counterparts. However, the African creator industry, valued at £2.4 billion in 2024, is expected to grow, driven by young creators and increased internet connectivity.
In summary, Nigerian content creators are making significant strides on platforms like YouTube, TikTok, and Spotify. While top earners like Jerry Eze, Mark Angel, and Peller showcase the potential of digital platforms, ongoing efforts are essential to address monetization challenges and ensure sustainable growth for all creators.
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